The BULLI RAY STORY – Celebrating 33 Years in Business!!

Why the name BULLI RAY? Mitzi’s faithful Rottweiler companion was named BULLI RAY

Established in 1993, BULLI RAY was founded when owner and President Mitzi Robinson recognized a rapidly growing need for occupational dog bite safety training. After 13 years of professional experience as a trainer, breeder, and competitor, Mitzi understood canine behavior at the highest levels—and saw how that expertise could help protect working professionals across the country.
Two years before founding BULLI RAY, Mitzi and her dog, Bulli Ray, were selected to represent the United States in the Rottweiler Schutzhund III World Championship, held in Schoftland, Switzerland. Competing against elite teams from eleven countries, they earned the prestigious World Championship title.
In addition to winning the competition, they were honored with the World Good Sportsmanship Trophy, recognizing not only their performance excellence but also their character and professionalism on the international stage.
Mitzi trained and competed alongside her coach—now husband—Anthony Robinson. Winning the World Championship marked one of the defining highlights of their careers and solidified their reputation within the working dog community.
That same discipline, technical knowledge, and deep understanding of canine drives later became the foundation for BULLI RAY’s mission: translating world-class dog expertise into practical, real-world safety training for occupational environments.

The rise of canine bites

Mitzi recognized a growing gap between workplace safety and reality in the field. Drawing from her experience, she saw an opportunity where others saw only risk. Rising crime rates and public fear had shifted dog ownership trends across the United States. Families were increasingly choosing protective, high-drive breeds over traditional companion dogs.

As a result, field professionals—postal carriers, utility workers, delivery drivers, and service technicians—were encountering more territorial and poorly trained dogs during routine visits. Dog bite incidents were climbing, yet many supervisors and executives, removed from daily fieldwork, underestimated the seriousness of the problem. They viewed bites as isolated incidents rather than a systemic safety concern.

Mitzi understood that the issue wasn’t simply about aggressive breeds; it was about education, preparedness, and awareness. Businesses needed structured dog bite prevention and canine behavior training programs designed specifically for employees who worked in neighborhoods and private properties.

Instead of following an existing business model, Mitzi developed her own approach:

Assessing industry needs nationwide
Analyzing incident reports and liability trends
Designing practical, field-focused safety training
Educating leadership on emerging workplace risks
Helping organizations reduce injuries, costs, and legal exposure

She realized that protecting employees required more than policies—it required shifting the management perspective. Leaders needed to understand how the landscape had changed. What was once a predictable environment had evolved into one where untrained encounters with powerful dogs posed real danger.

Mitzi’s vision became clear:
To bridge the gap between management perception and field reality by providing comprehensive, experience-based dog bite prevention training tailored to modern workplace conditions.

Her insight transformed a growing safety problem into a meaningful business opportunity—one built on awareness, prevention, and protection.

Mitzi approached the local San Diego Postal Service after two fatalities, where she was shown the video being used to train the employees. She advised them that it was highly ineffective, and realized that she could do something to help. The Safety Specialist agreed to let her pitch a safety program – at her expense.
This was the beginning of BULLI RAY. Over the years, the curriculum has grown to include On-Site and Dog Bite Prevention Classes, a Train the Trainer program, an extensive Online Computer-Based Training Modules, and a full line of safety products. Companies have also become more aware of the need to provide employee dog bite prevention training. They have also seen the need to increase the awareness of the workplace hazards in working with animals.

The Birth of Occupational Dog Attack Prevention Training

The turning point came after two tragic fatalities involving postal employees. Mitzi approached the local United States Postal Service in San Diego to better understand how field employees were being prepared for dog encounters.
She was shown the training video currently in use—and immediately recognized its shortcomings. The material lacked practical field application, failed to address real-world canine behavior, and did little to prepare employees for high-risk encounters.
Mitzi knew she could help.
At her own expense, she offered to design and present a comprehensive safety program. The local Safety Specialist agreed to let her make her case. That moment marked the true beginning of BULLI RAY’s occupational dog attack prevention training program.
Building a New Industry Standard
What began as a single safety presentation evolved into a structured, research-based curriculum tailored specifically for employees who work in public and private spaces.

Over the years, the program expanded to include:

On-Site Dog Bite Prevention Training Classes – Customized for specific organizations and field environments
Annual & Regional Safety Conferences – Scalable training for multi-location companies
Train-the-Trainer Certification Program – Empowering internal safety leaders
Online Computer-Based Training Modules (CBT) – Standardized digital instruction
Comprehensive Dog Bite Safety Products Line – Tools designed to support field personnel

Shifting Workplace Awareness

As dog ownership trends changed and bite incidents increased nationwide, companies began recognizing that animal encounters were not isolated incidents—they were occupational hazards.
Organizations across industries—postal services, utilities, telecommunications, delivery services, inspectors, and property management—started to understand the importance of:

Proactive hazard identification
Behavior recognition training
Risk mitigation strategies
Employer responsibility for field safety

The Remarkable Growth of BULLI RAY

From a single safety presentation to a nationwide training provider, BULLI RAY has grown into the only company in the United States delivering comprehensive occupational dog attack prevention training coast to coast—with live demonstrations and practical, hands-on instruction.

As utility companies introduced automated meters, protective gear, and improved safety protocols, one reality remained unchanged: an aggressive dog is unpredictable and dangerous. Field employees understand that:

Some dogs will attack a vehicle itself
Dogs have entered vehicles through open windows
Territorial behavior can escalate in seconds
Avoidance alone is not always possible

Every field professional must know what to do in a crisis—not just how to prevent one.

Comprehensive, Real-World Training

BULLI RAY teaches more than basic dog bite prevention. The curriculum includes:

Recognizing canine body language and warning signs
Situational awareness and hazard assessment
Defensive positioning and response techniques
De-escalation strategies
Crisis response during an active attack
Post-incident protocols and reporting

The program equips employees with practical tools they can apply immediately in the field—reducing injuries, liability exposure, and lost work time.

Why the Name “BULLI RAY”?

The company is named in honor of Mitzi’s loyal Rottweiler companion, Bulli Ray. He competed extensively alongside her at national and international levels, becoming a symbol of discipline, partnership, and excellence. His legacy represents the foundation of the company: deep canine knowledge combined with respect, training, and responsibility.

Mission Statement

Bulli Ray Enterprises trains and equips field employees to avoid or minimize dog attacks!

Through effective, life-saving dog attack prevention training programs—supported by proven safety strategies and innovative products—BULLI RAY empowers organizations to protect their most valuable asset: their people.

Their growth is not accidental. It is built on expertise, credibility, and a clear understanding of both dogs and the occupational risks they can present.

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